Turkey has Most Engaged Online Audience in Europe
Internet Users in Turkey Spend More Time Online and Consume More Pages than Users in Other European Countries
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its first report examining the online behavior of Internet users in Turkey, based on data from the comScore World Metrix audience measurement service. In April 2009, more than 17 million people in Turkey age 15 and older accessed the Internet from a home or work location, consuming an average 3,044 pages per visitor.
Seventh Largest Online Population in Europe
Of the 17 European countries individually reported by comScore, Germany’s online audience was the largest with 40 million visitors in April 2009, followed by the U.K. (36.8 million visitors), and France (36.3 million visitors). The Internet audience in Turkey was the seventh largest with 17.8 million visitors, making it the second largest country in Eastern Europe behind Russia (31.3 million visitors). Internet users in Turkey were also found to be the most engaged users in Europe, spending an average 32 hours and viewing an average 3,044 pages of content per month.
“The online population of Turkey far surpasses the rest of Europe in terms of time spent and content consumed per person,” said Mike Read, SVP and managing director, comScore Europe. “Much of this heavy engagement is driven by usage of social networking and entertainment media sites, which maintain users’ attention for extended periods of time. There are certainly excellent digital marketing and advertising opportunities in reaching these 17 million Internet users who are so engaged with the medium.”
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- 29 May 2009 / 11:30 am