Sleeping with the enemy: “Clients”
For Advertising Agencies may be the worst competition ever is emerging:
On July 28th, Toyota announced that they are launching two new marketing companies: one to “handle marketing within Japan” and another company to “carry out and assist global marketing.” The new companies will “handle advertising, sales promotion and global marketing strategy” and “focus on marketing issues globally and help create a unified message.” and bring in Toyota’s more than $1 billion global advertising account in-house.
In addition, Hyundai also brought its advertising in-house.
Hyundai ended its business with U.S. shop Goodby, Silverstein & Partners and is transitioning creative duties to the agency called Innocean, owned and controlled by Hyundai’s founding family.
There you have it!
Another deadly threat for agencies. Definitely caught by surprise and unaware of the threat’s existence.
More to come..?
Please share your thoughts here or join our Future of Advertising discussions at LinkedIn group: http://www.linkedin.com/groups?gid=2090773&trk=hb_side_g
Please read AdAge article:
Toyota Alarms Agencies With Plan to Launch Marketing Companies
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- 07 Ağu 2009 / 11:06 am