Traditional Advertising… For Whom The Bell Tolls!


Is traditional advertising, for whom the bell tolls, near death already?

“WPP Profit Dropped 47% in Second Quarter”
http://adage.com/article?article_id=138673

Mr. Sorrell said going forward WPP would be focused on three key areas: 'the faster-growing markets,' the 'Next 11' emerging economies in Asian and Africa, and marketing services.

More Than Half of Company’s Revenue Came From Nontraditional Advertising.
 
Mr. Sorrell said going forward WPP would be focused on three key areas: ‘the faster-growing markets,’ the ‘Next 11’ emerging economies and marketing services.

Considering 75% of all WPP income comes from traditional and their only growth is in digital, the 47% loss should be solely blamed on Traditional Dinosaur…

Thanks to economic recession (!) the agency transformation will be happening faster than we all expected…

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