How To Win In the Long Run: The ‘7Cs’…
and how to clear the tainted image of advertising…
|Bernhard Glock, President, World Federation of Advertisers speaks about ‘Learning How to Win In The Long Run and how to clear the tainted image of advertising’ at AdAsia 2009|
The Yankelovich Marketing Resistance Survey 2004 says, advertisers are trusted by only 10% of consumers, 1% above second-hand car dealers. In addition, brand websites and consumer opinions posted online are trusted by 70% of consumers compared to online banner ads and text ads on mobile phones which garner a mere 33% and 24% of consumer’s trust according to Nielsen Online Global Online Survey 2008.
However as Glock explained, advertising plays an important role in today’s media landscape. He says it promotes growth and jobs, is the lifeblood of the media, creates a better value proposition for consumers and stimulates choice for consumers.
To clear the tainted image of advertising, there are three steps that can be taken.
Join us where we discuss the Future of Advertising at
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- 30 Eki 2009 / 12:09 pm
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