One New Generation Agency: RG/A for One New Brand: nook


R/GA was hired to brand Barnes & Noble’s new e-reader: the nook

R/GA worked with Barnes & Noble to create:

  • the brand identity

  • marketing plan

  • retail materials

  • online and print advertising

R/GA created the nook name and logo as well as the iconography and color palette on the device’s interface. The agency is also responsible for nook.com, in-store materials and print ads that were featured in the New York Times, Wall Street Journal, and USA Today.

This is a great example of agency transformation and the Future of Advertising Agencies. An originally digital agency now has become full-service agency, providing turnkey 360 degree marketing services. We should expect to see more of these examples…

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